Villa Ephrussi de Rothschild, Nice
Rupert Newman has established himself on the Côte d'Azur in 2018
St John's College Cambridge
The Chapel made for a spectacular canvas at St John’s College Cambridge during the May Ball, June 2018
Clare College Cambridge
Projection Mapping with a ‘Space Age’ theme for the May Ball at Clare College, June 2018
Projection Mapping, UK
Different projections for special events around the UK by Light Artist Rupert Newman
Rupert Newman at The Four Seasons Hotel, Firenze. Bespoke Video Mapping for a wedding party organised by Lanza Baucina, 2018
Rupert Newman x Bombay Sapphire
London, UK. A bespoke, interactive installation for Bombay Sapphire, 2018, in collaboration with Projection Artworks.
As part of a recent series of collaboration with renowned digital display artist, Rupert Newman, the Projection Artworks team designed and developed an interactive, immersive wall feature to allow guests to participate in an individual and unique experience that complemented the campaigns’ objectives. The visual truly epitomised Newman’s style; geometric shapes, tessellated patterns and bright, contrasting colours and textures.
The project gave Rupert Newman and Projection Artworks a means to do what they do best; experiment with technology and ideas to create an experience which actively engaged the audience. The projects’ Lead Developer, Richard Burns explains that by “using laser scanners we could allow multiple visitors to embrace the space by moving their hands across the canvas, blending between different textures, determining a whole new collaborative artwork.”
When an element of interactivity is introduced into the design process, the subsequent experience is transformed from a passive one to an active one. As a result, the experience becomes more intriguing, which increases attraction, making the event all the more memorable. Capturing the attention of an audience has become progressively more of a challenge – an average viewer’s concentration span lasts for approximately 8 seconds; they want to see, feel and experience something innately new and different. Interactive content has been shown to increase the span of audience attention via participation, generating twice the amount of conversation than passive content.
Herein lies the fundamental motives for embracing interactivity. The purpose of the event was to reinforce brand loyalty and reputation, yet their product was not at the forefront of the Bombay Sapphire immersive event.
Wedding Party on board a 747
The Guildhall London
Rupert Newman, commissioned to create an impact for the entrance of a charity gala
Vaux le Vicomte, France
Projection, Light Show for a wedding. One of the most spectacular canvases, it was an honour
Rupert Newman collaborates with Projection Artworks. As part of the Broadgate summer campaign ‘Life Meets Tech,’ we were challenged to create thought-provoking art installation. We came up with ‘Metamorphosis’ - a giant 3.5 x 3.5meter, interactive cube, in Finsbury Avenue Square.
The instructing text 'don't just look, listen' intrigued visitors to come closer and interact with the installation. Visitors could tweet to our moderated twitter system, receive an instant tweet reply and see the content magically change in front of their eyes.
Oriel College Oxford
A projection for the college May Ball, June 2018. Video Mapping meets a stunning sunrise
Great Fulford. This was for a small festival at Great Fulford in the summer of 2017
St John's College Oxford
Son et Lumiere
Rupert Newman, Light Show with synchronised fireworks and music
The Guildhall London
Projection Mapping commission
Rupert Newman, bespoke light show
Ski Jump Cortina
Rupert Newman illumination
Rupert Newman at Great Fulford
Projection, wedding party
Mayfair Light Show, Video Mapping
Rupert Newman in France
Light Show at Vaux le Vicomte. Lining up the projections with the building as the sun rises
Rupert Newman lights up Villa Cetinale, 2018
Rupert Newman with fireworks
Rupert Newman Projection Mapping
Examples of bespoke projection mapping projects by light artist Rupert Newman