Villa Ephrussi de Rothschild, Nice

Villa Ephrussi de Rothschild, Nice

Rupert Newman has established himself on the Côte d'Azur in 2018

St John's College Cambridge

St John's College Cambridge

The Chapel made for a spectacular canvas at St John’s College Cambridge during the May Ball, June 2018

Clare College Cambridge

Clare College Cambridge

Projection Mapping with a ‘Space Age’ theme for the May Ball at Clare College, June 2018

Projection Mapping, UK

Projection Mapping, UK

Different projections for special events around the UK by Light Artist Rupert Newman

Rupert Newman

Rupert Newman

Rupert Newman at The Four Seasons Hotel, Firenze. Bespoke Video Mapping for a wedding party organised by Lanza Baucina, 2018

Rupert Newman x Bombay Sapphire

Rupert Newman x Bombay Sapphire

London, UK. A bespoke, interactive installation for Bombay Sapphire, 2018, in collaboration with Projection Artworks.

As part of a recent series of collaboration with renowned digital display artist, Rupert Newman, the Projection Artworks team designed and developed an interactive, immersive wall feature to allow guests to participate in an individual and unique experience that complemented the campaigns’ objectives. The visual truly epitomised Newman’s style; geometric shapes, tessellated patterns and bright, contrasting colours and textures.

The project gave Rupert Newman and Projection Artworks a means to do what they do best; experiment with technology and ideas to create an experience which actively engaged the audience. The projects’ Lead Developer, Richard Burns explains that by “using laser scanners we could allow multiple visitors to embrace the space by moving their hands across the canvas, blending between different textures, determining a whole new collaborative artwork.”

When an element of interactivity is introduced into the design process, the subsequent experience is transformed from a passive one to an active one. As a result, the experience becomes more intriguing, which increases attraction, making the event all the more memorable. Capturing the attention of an audience has become progressively more of a challenge – an average viewer’s concentration span lasts for approximately 8 seconds; they want to see, feel and experience something innately new and different. Interactive content has been shown to increase the span of audience attention via participation, generating twice the amount of conversation than passive content.

Herein lies the fundamental motives for embracing interactivity. The purpose of the event was to reinforce brand loyalty and reputation, yet their product was not at the forefront of the Bombay Sapphire immersive event.


Villa Cetinale

Villa Cetinale

Wedding Party on board a 747

Wedding Party on board a 747

Cotswolds Airfield

Halcyon Daze

The Guildhall London

The Guildhall London

Rupert Newman, commissioned to create an impact for the entrance of a charity gala

Vaux le Vicomte, France

Vaux le Vicomte, France

Projection, Light Show for a wedding. One of the most spectacular canvases, it was an honour

The Cube

Rupert Newman collaborates with Projection Artworks. As part of the Broadgate summer campaign ‘Life Meets Tech,’ we were challenged to create thought-provoking art installation. We came up with ‘Metamorphosis’ - a giant 3.5 x 3.5meter, interactive cube, in Finsbury Avenue Square.

The instructing text 'don't just look, listen' intrigued visitors to come closer and interact with the installation. Visitors could tweet to our moderated twitter system, receive an instant tweet reply and see the content magically change in front of their eyes.

Dragon.jpg
Oriel College Oxford

Oriel College Oxford

A projection for the college May Ball, June 2018. Video Mapping meets a stunning sunrise

Rupert Newman

Rupert Newman

Great Fulford. This was for a small festival at Great Fulford in the summer of 2017

St John's College Oxford

Rupert Newman

Rupert Newman

Portobello Tents

Trinity College Cambridge

Trinity College Cambridge

Son et Lumiere

Son et Lumiere

Rupert Newman, Light Show with synchronised fireworks and music

The Guildhall London

The Guildhall London

Projection Mapping commission

Video Mapping in Northamptonshire

Video Mapping in Northamptonshire

A still image of a bespoke projection mapping light show, synchronised to music. The talking point of the night that was a birthday celebration

Villa Cetinale

Rupert Newman, bespoke light show

Ski Jump Cortina

Ski Jump Cortina

Rupert Newman illumination

Rupert Newman at Great Fulford

Rupert Newman at Great Fulford

Projection, wedding party

Rupert Newman

Rupert Newman

Mayfair Light Show, Video Mapping

Rupert Newman in France

Rupert Newman in France

Light Show at Vaux le Vicomte. Lining up the projections with the building as the sun rises

Patrick Mavros

Patrick Mavros

The Freemasons Hall

The Freemasons Hall

Rupert Newman illuminated The Freemasons Hall for the Brit Awards After Party, with Warner Music

Château de Brégançon

Château de Brégançon

Video Mapping in France

Organ Mapping

Organ Mapping

Great Fulford

Great Fulford

Boconnoc

Boconnoc

Rupert Newman with fireworks

Dom Perignon

Dom Perignon

Villa Cetinale

Villa Cetinale

Rupert Newman lights up Villa Cetinale, 2018